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Feedback 24 mystery shopper service is a specialized provider of business audit services using the mystery shopper method. The company has been successfully operating in the audit service market since 2016 and offers comprehensive services for both leading brands and retail businesses. Mystery shoppers on behalf of real customers provide objective information necessary to improve the quality of service, increase the professionalism of employees, reduce costs, identify lost profits. According to many studies, poor service leads to the fact that about 52% of customers "vote with their feet", i.e. leave and do not return. They find it easier to change brands or choose another service provider than to put up with poor service. Companies are losing customers and incurring huge losses. Poor customer service has become a serious problem for many businesses. Mystery shopper research is an objective way to determine where poor customer service is occurring. It is a way to understand your customers and provide a better customer experience. Mystery shoppers are trained professional reviewers who play the role of a real customer of your business and provide an unbiased perspective on the performance of your employees. The information gained from a mystery shopper survey is valuable to management and rank and file employees as it helps identify areas for improvement.